Privacy Policy

Last updated: July 27, 2025

Pro DNA Lab (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website https://prodnalab.com, and when you use our services, including paternity testing and related products.

1. Information We Collect

a. Information You Provide Directly

Full name
Email address
Phone number
Mailing address
Payment information
DNA test participant details (as required for test processing)
Any messages or forms you submit via our website

b. Information Collected Automatically

IP address
Browser type
Device type
Referral source
Pages visited and time spent on site
Cookies (see section below)

2. How We Use Your Information

We use your information to:

Process and deliver DNA testing services
Contact you regarding your order or results
Respond to customer support inquiries
Improve our website and services
Send appointment confirmations or updates
Comply with legal or regulatory requirements

3. Sharing Your Information

We do not sell or rent your personal data. We may share your information only with:

Accredited laboratories that process DNA samples
Shipping or courier providers (if you order a home kit)
Legal authorities if required by court order or law
Third-party service providers (e.g., email or payment processors) under strict confidentiality

4. Data Retention

We retain your personal data only as long as necessary to:

Fulfill the purposes listed in this policy
Comply with legal obligations
Maintain accurate business records

If you request data deletion, we will honor your request except where prohibited by law.

5. Cookies and Tracking

Our website uses cookies to:

Improve site functionality
Remember your preferences
Monitor site traffic (via tools like Google Analytics)

You may disable cookies in your browser settings.

6. Your Privacy Rights

Depending on your location, you may have rights to:

Access or correct your personal data
Request deletion of your information
Opt out of marketing communications
File a complaint with a data protection authority

To exercise your rights, contact us at:

Email: info@prodnalab.com
Phone: (866) 644-4362

7. Security

We use secure servers, encryption, and strict access controls to protect your information. However, no method of data transmission is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

We do not knowingly collect information from anyone under the age of 13. If we become aware of such data being submitted, we will delete it promptly.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., labs, payment processors). We are not responsible for their content or privacy practices.

10. Policy Updates

We may update this Privacy Policy occasionally. Changes will be posted on this page with a new effective date. We encourage you to review it regularly.