WANT TO START A
DNA TESTING BUSINESS?
I'll Show You How I Built Mine.
Marvin's DNA Blueprint is my FREE DNA testing business training course based on what I've learned building and operating Pro DNA Lab. I'll walk you through the business model, DNA testing services, laboratory partnerships, pricing, business setup, collections, booking customers, marketing, automation, and the systems I'm using to build my own DNA testing business.
Welcome to Marvin's DNA Blueprint
🎓 THE COMPLETE BLUEPRINT IS BELOW
The core course consists of Days 1–6 plus the final Blueprint chapters.
Start with Day 1 and work your way through the recorded training at your own pace. The final chapters take everything you've learned and show you how the customer process, website, booking, automation, marketing, and overall business fit together.
You don't have to wait for another class to get started. The recordings are available directly below.
🔴 THE COURSE IS RECORDED — BUT I'M STILL GOING LIVE
Completing the core course doesn't mean the training stops. I plan to continue going live at least once a week to answer questions, share what I'm learning, demonstrate new strategies, and help people who are building their own DNA testing businesses.
Follow and subscribe to Marvin's DNA Blueprint on YouTube, Facebook, Instagram, and TikTok so you'll know whenever I announce a new live Q&A, training, tutorial, or business update.
👇 KEEP SCROLLING — THERE'S MORE TO HELP YOU
The training videos are only part of the Blueprint. As you continue down this page, you'll find additional links, tools, resources, and information that can help you as you build your DNA testing business.
And if you get stuck or have a question, use the contact form at the bottom of this page to reach out to me. I'll do my best to point you in the right direction.
Marvin Thomas
Owner, Pro DNA Lab
Training Recordings
Missed a live session? Catch up anytime. Browse the recordings below and follow along at your own pace.
How I Started My DNA Testing Business
My real startup story, the route I took, what I learned, and what I would do differently today.
Choosing the DNA Tests You'll Offer
Learn about paternity testing, legal vs. non-legal DNA tests, prenatal paternity, grandparentage, siblingship, immigration and relationship testing, and how the DNA testing process works.
Finding a DNA Laboratory to Work With
Learn how to find a DNA laboratory to partner with, what to look for when comparing labs, and how accreditation, partner pricing, turnaround times, collection supplies, sample shipping, and laboratory support can affect your DNA testing business.
How Much Money Can a DNA Testing Business Make?
Learn how the numbers work in a DNA testing business, including wholesale laboratory costs, what you can charge customers, gross profit, operating expenses, and what may actually be left after the costs of completing a DNA test.
Setting Up the Actual Business
Learn the basic steps for setting up your DNA testing business, including choosing a business entity, getting an EIN, opening a business bank account, setting up payment processing, creating a business phone and email, keeping basic records, and checking applicable state and local requirements.
How DNA Collections Actually Work
Learn how the DNA collection process works from start to finish, including buccal swabs, participant identification, paperwork, chain of custody, packaging and shipping samples to the laboratory, and common collection mistakes you'll want to avoid.
Meet My Secret Weapon.
Running a DNA testing business doesn't mean you have to do everything manually. HighLevel is one of the main systems I use to help manage leads, customer communication, appointments, follow-ups and automation.
📅 Appointments • 💬 Follow-Ups • 🌐 Websites & Funnels
Throughout The DNA Blueprint, I'll show you how I'm actually using these tools in my own business — and how you can build your own system.
🚀 TRY THE SYSTEM I USE →Affiliate disclosure: I may earn a commission if you sign up for HighLevel through my link, at no additional cost to you.
Get the DNA Business Blueprint
Want to go deeper than the live sessions? I'm giving you my ebook completely FREE. Read about my real experience starting and building a DNA testing business, what I learned along the way, and the strategies I used to get customers.