Privacy Policy

Effective Date: June 26, 2026

This Privacy Policy explains how HELIX TRUST SOLUTIONS, doing business as Pro DNA Lab (“Pro DNA Lab,” “we,” “our,” or “us”) collects, uses, stores, protects, and shares information when you visit our website, submit a form, request DNA testing services, schedule an appointment, communicate with us by phone, email, SMS/text message, or otherwise interact with our business.

By using our website or submitting information to Pro DNA Lab, you agree to the practices described in this Privacy Policy.

1. Business Information

Legal Business Name: HELIX TRUST SOLUTIONS
DBA / Brand Name: Pro DNA Lab
Website: https://prodnalab.com
Business Email: support@prodnalab.com
Business Phone: 1-866-644-4362
Business Location: Augusta, Georgia, United States

2. Information We Collect

We may collect personal information that you voluntarily provide when you fill out a form, request information, schedule a DNA testing appointment, make a payment, call us, email us, text us, or communicate with us through our website or related services.

The information we may collect includes, but is not limited to:

Full name
Email address
Phone number
Mailing address or service location
City and state
Date of birth, when needed for identification or appointment purposes
Preferred contact method
DNA testing service requested
Relationship information relevant to the requested DNA test
Appointment details
Payment-related information
Messages, questions, or other information you submit to us
Website usage information, such as browser type, device type, IP address, pages visited, and referring website

3. DNA Testing Information

Pro DNA Lab helps customers request and coordinate DNA testing services, including but not limited to paternity testing, legal DNA testing, peace-of-mind testing, prenatal DNA testing, relationship testing, and related services.

Depending on the test requested, we may collect information necessary to coordinate appointments, communicate testing instructions, identify participants, provide customer support, and assist with the testing process.

Pro DNA Lab may work with third-party laboratories, collection partners, shipping providers, payment processors, scheduling systems, CRM systems, and communication platforms to complete requested services. Information may be shared only as reasonably necessary to provide the services you request, comply with legal obligations, process payments, communicate with you, or operate our business.

4. How We Use Your Information

We may use your information to:

Respond to your inquiries
Determine which DNA testing service may fit your request
Schedule appointments
Send appointment confirmations and reminders
Provide testing instructions
Coordinate sample collection
Process payments or deposits
Send updates related to your requested service
Provide customer support
Follow up after a form submission, call, email, or text inquiry
Improve our website, forms, services, and customer experience
Send promotional or educational messages if you have provided consent
Comply with applicable laws, regulations, carrier requirements, and business obligations

5. SMS/Text Messaging Privacy and Consent

By submitting a form on our website, checking an SMS consent box, calling us, texting us, or otherwise providing your phone number and consent, you agree that HELIX TRUST SOLUTIONS, doing business as Pro DNA Lab, may contact you by SMS/text message regarding your inquiry or requested services.

SMS messages may include customer care messages, appointment scheduling, appointment reminders, DNA collection instructions, service updates, payment reminders, follow-up messages, customer support, and occasional promotional or educational messages.

Message frequency may vary. Message and data rates may apply. You may opt out of receiving SMS messages at any time by replying STOP. You may request help by replying HELP. Consent to receive SMS messages is not a condition of purchase.

We do not sell, rent, or share your SMS opt-in consent or mobile phone number with third parties for their own marketing purposes. SMS consent information is used only to provide and support messaging related to Pro DNA Lab and may be shared with messaging service providers only as necessary to deliver text messages and comply with carrier requirements.

6. Email Communications

If you provide your email address, we may email you regarding your inquiry, appointment, requested services, payment information, testing instructions, customer support, or related business communications.

We may also send promotional or educational emails if permitted by law or if you have opted in. You may unsubscribe from marketing emails using the unsubscribe link included in those emails.

7. Phone Calls

If you provide your phone number, we may call you regarding your inquiry, appointment, service request, account, payment, or related customer support matter. Calls may be made by Pro DNA Lab representatives, authorized staff, or approved service providers.

8. Payments and Deposits

Pro DNA Lab may collect deposits, payments, or service fees before scheduling or completing certain services. Payments may be processed through third-party payment processors. We do not store full credit card numbers on our website. Payment processors may collect and process payment information according to their own privacy policies and security practices.

9. Website Forms

When you submit a form on our website, we collect the information you provide so we can respond to your inquiry, help determine the appropriate DNA testing service, schedule appointments, send service-related communications, and provide customer support.

Submitting a phone number alone does not automatically grant consent for marketing text messages. Where required, SMS consent is collected through clear disclosure language and/or an optional checkbox. Marketing SMS consent, where used, is optional and is not required to purchase services.

10. Cookies and Website Tracking

Our website may use cookies, pixels, analytics tools, and similar technologies to understand website traffic, improve user experience, measure advertising performance, prevent fraud, and improve our services.

These tools may collect information such as your IP address, browser type, device type, pages visited, time spent on pages, referring URLs, and general location information. You may disable cookies through your browser settings, but some website features may not function properly.

11. Third-Party Service Providers

We may use trusted third-party service providers to operate our business and provide services. These may include:

DNA testing laboratories
Sample collection partners
Shipping and courier providers
Payment processors
Customer relationship management systems
Scheduling tools
Email and SMS messaging providers
Website hosting providers
Analytics and advertising platforms
Automation and workflow software

These providers are permitted to use information only as necessary to provide services to us, support customer communications, fulfill service requests, process transactions, comply with legal obligations, or protect business operations.

12. No Sale of Personal Information

Pro DNA Lab does not sell your personal information. We do not sell, rent, or trade customer personal information, DNA testing inquiry information, SMS consent records, or mobile phone numbers to third parties for their own marketing purposes.

13. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

However, no method of transmission over the internet, phone, email, SMS, or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

14. Data Retention

We retain personal information for as long as reasonably necessary to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations.

We may retain appointment records, communication records, payment records, consent records, and service-related information as needed for business, compliance, legal, accounting, or customer support purposes.

15. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information directly from children under 13 without appropriate parent or guardian consent. DNA testing involving minors may require consent from a parent, legal guardian, or authorized party depending on the type of test and applicable requirements.

16. Your Choices and Rights

You may contact us to request access, correction, or deletion of certain personal information, subject to legal, regulatory, business, and service-related limitations.

You may also:

Reply STOP to opt out of SMS/text messages
Reply HELP for SMS assistance
Use unsubscribe links in marketing emails
Contact us to update your contact preferences
Request that we correct inaccurate information

17. Links to Other Websites

Our website may contain links to third-party websites, payment pages, scheduling tools, laboratory websites, or other external resources. We are not responsible for the privacy practices, content, security, or policies of third-party websites.

18. Legal and Compliance Disclosures

We may disclose information when required or permitted by law, regulation, subpoena, court order, legal process, carrier compliance requirement, or government request. We may also disclose information to protect our rights, safety, customers, business operations, or property.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update it, we will revise the effective date at the top of this page. Continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy, your information, or your communication preferences, contact us:

HELIX TRUST SOLUTIONS DBA Pro DNA Lab
Augusta, Georgia, United States
Website: https://prodnalab.com
Email: support@prodnalab.com
Phone: 1-866-644-4362

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